Business idea analysis tool

Idea brief

How to fill this in

Fill in what you already know. Leave the rest blank. The analysis should separate facts, assumptions, inferred estimates, and proof gaps. If you want concrete guidance, you can load the demo as a reference for how to phrase your idea.

External web research is not active in the secure ZDR route yet. Add your own source notes, facts, or questions in the brief if you want the analysis to weigh them.

Your path through the brief

Build the idea step by step

Open a section when you are ready. You can leave unknown fields blank and return later.

Brief progress 0%

1 SetupChoose how the analysis should work.

Choose 1 of 2 analysis modes i Choose 1 of 2 analysis modes. Business type i Describe the commercial model, for example B2B SaaS, B2C app, app subscription, app direct purchase, marketplace, service, hardware, or media. Stage State where the idea is right now, such as concept, MVP, pilot, early traction, or live.

2 IdeaName the idea and explain the core value.

Idea name Write the project or product name you want shown in the report. One-line pitch Summarize the idea in one sentence: who it is for, what it does, and why it matters.

Idea summary Explain the problem, the solution, and why now. Add source notes or market facts directly if you have them.

3 Customer & marketDefine who you serve, where, and the market boundary.

Target customer Name the primary buyer or user as specifically as possible. Market / geography State the first region or market you want to target. Add any market context you already know.

Known TAM i Fill this in only if you already have a credible TAM estimate. Otherwise leave it blank. Known SAM i Fill in your current serviceable market estimate if you have one. Otherwise leave blank and let the analysis infer. Known SOM i Use this for a realistic near-term capture estimate, not the entire market.

4 Business modelMake the revenue logic and financing path explicit.

Pricing / revenue model Explain how the business plans to make money: subscription, transaction fee, service package, licensing, and so on. Financing goal Describe the intended funding path, for example bootstrap, angel, VC, grant, or strategic partner.

5 Proof & validationAdd evidence and mark what is still an assumption.

Traction Write any evidence of momentum: pilots, waitlist, revenue, users, LOIs, demos, or founder conversations. Validation evidence List interviews, tests, prototypes, paid trials, or expert input. Founder assumptions List the assumptions you believe are true but have not yet proven.

6 CompetitionDescribe alternatives and why your idea can win.

Competition notes List direct competitors, substitutes, manual alternatives, or source notes you want weighed. Moat or differentiation Explain why this should be better, harder to copy, or more attractive to buy than alternatives.

Market notes Use this for regulation, adoption trends, buying behavior, geography, or source notes you want weighed.

7 AI & submitChoose the analysis depth and generate the report.

Analysis level

Choose analysis level Choose between a free standard analysis and a deeper AI analysis.

Assessment

No analysis yet.

Generate a report

The app produces a multi-model analysis with executive summary, market size, business model, customer value, competition, investor-readiness, risks, and a final financier report.

Business idea analysis tool

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Idea brief

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